About us

Following the completion of his jewellery studies in 1979, at the age of 19 Chris Sellors established his first jewellery boutique, 29 years on
C W Sellors plays a leading role within the UK 's jewellery retail and manufacturer.

Remaining a family business, currently working into its second generation, the company currently employs 82 people to cover both its own retail boutiques and an additional 300 active independent jewellery outlets across the UK .

At the heart of C W Sellors' originality is an extended family of in-house designers and craftsmen, who have a wider understanding of the individual characteristics of stone cutting and shaping than any other company in the UK .

This knowledge, combined with hand selecting the many precious and semi precious gemstones – which includes an exclusive supply of the uniquely English Derbyshire Blue John and Whitby Jet – gives
C W Sellors a unique position within the market place.


Setting our standards

Members of - National Association of Goldsmiths
Association which promotes high professional standards among its membership to inspire consumer confidence and to enhance the reputation of its members.
Members of - British Jewellers Association
The British Jewellers' Association is the national trade association which promotes and protects the growth and prosperity of UK jewellery and silverware suppliers. 
Suppliers to - Company of Master Jewellers
The Company of Master Jewellers was formed in 1980 and is now the leading buying group for independent jewellery in the UK and Ireland.